Wanna be HÄY?

Welcome to HÄY Society — a bold, cheeky, and proudly Armenian merch brand made for the diaspora and the homeland alike.

We create limited-edition apparel and lifestyle goods that bring together humor, heritage, and high spirits. Built around Armenian puns, cultural icons, and inside jokes only a true HÄY would get, every drop is a tribute to our roots — and a reminder not to take life (or yourself) too seriously.

Whether you're repping from LA to Marseille, Berlin to Yerevan, our designs speak your language. We blend minimalist streetwear with an unapologetic attitude, rooted in a shared identity that's proud, loud, and sometimes just a little blazed.

We're not here to mass produce. Most releases are designed to be limited, collectible, and community-driven. No restocks. No algorithms. Just drip for the culture.

This is for the Armenians who say "how HÄY are you?" unironically. For the ones who put the "HÄY" in high. For the ones holding the culture close — no matter how far.

This is HÄY Society.

Follow us @thehaysociety
Sign up for exclusive drops and early access.