LAUNCH EXCLUSIVES

Exclusive Launch-Edition Merch. Available for a Limited Time Only!

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The HÄY Society Essentials

The HÄY Society Core Collection

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Welcome to HÄY Society!

HÄY Society is an Armenian brand created for the diaspora and homeland alike.
We design limited-edition merch that blends humor, identity, and culture — all in "high" spirits.
From LA to Marseille, Berlin to Yerevan, our drops connect Armenians worldwide

About Us